It has been a long process but to mark the formal constitution of our cross Pennine partnership Last Mile has a new logo.
Obviously we have started with a cargo bike, in the purple shade which has become our company colour. This shade sets us apart from any other operators in the delivery sector and our uniforms and bikes will also use this as much as possible.
Our name is clearly shown in a contrasting green (with associated zero-carbon implications) and states (to those in the industry) exactly what we do. Our designers came up with the idea of a tube map to indicate our movement and deliveries or stops around a city.
We like it, and hope you do too.